Operations Management Essay examples - 1459 Words

NAME: MITCH B. MENDEZ DATE: NOV. 26, 2015 CASE STUDY: ALDI 1. How does ALDI’S strategy lead to competitive advantage? How does the company achieve this strategy? * A competitive advantage is one that distinguishes a firm or a business from the competitors in the minds of the customers. It also refers to the state or condition that make a business more successful than the businesses it is competing with, or a particular thing that makes it more successful such as having a higher sales through offering low or affordable goods and services. Most of the businesses operate in competitive markets: businesses have to take on and see of rivals or competitors.ALDI, a†¦show more content†¦Second, because ALDI stores are typically small they chooses inexpensive or affordable locations usually outside town or on side streets that can minimize the overheads costs that they can spend . The size doesn’t even matter as long as they can conduct their operations and provide goods and services to its valued customers. Third, they display their products on pallet rather than on shelves. They also have cross trained employees to conduct the operations within the entity, to operate, check and also replace the pallets. Lowering the price of their inputs is a way to decrease the cost. Through the methods that they use to follow they are able to achieve their low cost strategy that serves as their strength among their competitors. 2. Does ALDI’S low cost strategy imply that the company offers low quality? Why is quality important, regardless of competitive strategy? * No. ALDI’S low cost strategy does not imply that the company offers low quality of product but rather a high quality despite the use of low cost in producing the said product for they acquire good quality products to the vetted suppliers. Even though they minimizes each of the costs that they use in developing and producing a product they still ensure that they produce it with high quality to offer good quality product to its valued customers. Quality of the product is important to ALDI which guarantees the products are sold with a no questions asked money back guarantee. The proof why lowShow MoreRelatedOperations Management : Operation Management1355 Words   |  6 PagesOperations Management Introduction Operations management is the activity of managing the resources that create and deliver services and products. The operations function is the part of the organization that is responsible for this activity. Every organization has an operations function because every organization creates some type of services and/or products. However, not all types of organization will necessarily call the operations function by this name. Operations managers are the people who haveRead MoreOperation Management - Cadburyworld2493 Words   |  10 Pagestechnology to streamline the operation process) and facility costs (old and outdated facilities) at lowest possible. In return, they have to compromise low costs with their other objectives. The unskilled staffs and outdated facilities are compromised with the quality in the core process. For example, the brief video (facility) in the packaging plant is outdated and requires commentary notes from some guides. However, the unskilled guides are not familiar with the operations so they need to read fromRead MoreOperation Management And Operations Management2148 Words   |  9 PagesOperation management Introduction Being an operations manager is not an easy task, it involves good control and responsibilities for the major activities within the organisations in order to achieve goals that might be in form of services or in form of goods. The operation management roles may be different from business to business depending on the size and resources available, each organisation has its own operations functions, and in order to produces goods or services they have to convert theRead MoreImportance Of Production And Operations Management2317 Words   |  10 Pagesthe production and operation of enterprises. In order to remain competitive, companies in different countries have different factors of competitive advantage. A clear competitive advantage is the key to gain success in production and operation management. An effective operations management is the foundation of enterprise competitive advantage and the fundamental guarantee to realize corporate strategy. This essay deals with the importance of production and operations management in the enterprise,Read MoreOperations Management : Operation Management Essay2171 Words   |  9 PagesOperation Management Operations administration concentrates on precisely dealing with the procedures to create and circulate items and administrations. Operations administration is the procedure, which joins and changes different assets utilized as a part of the creation/operations subsystem of the association into quality included item/benefits in a controlled way according to the arrangements of the association. In this way, it is that part of an association, which is worried with the changeRead MoreOperation Management2751 Words   |  12 PagesTABLE OF CONTENTS 1. OPERATION MANAGEMENT 3 1.1. DEFINITION OF OPERATION MANAGEMENT 3 1.2. THE ROLE OF OPERATION MANAGER 3 1.3. RELATIONSHIP OF OPERATION MANAGEMENT WITH OTHER CORE FUNCTIONS 3 2. CASE STUDIES 3 2.1. HEATHROW INTERNATIONAL AIRPORT 3 2.2. NESTLÉ UK CHOCOLATE FACTORY 3 3. MAJOR UNDERSTANDINGS OF THE STUDY 3 4. CONCLUSIONS 3 REFERENCES 3 1. Operation Management For the success of an organization, the management crew plays a major role. An organizational structure is based on differentRead MoreOperations Management986 Words   |  4 PagesOPERATIONS MANAGEMENT Select two organisations that you are familiar with – one with a service output and one with a product output, and compare and contrast these organisations with respect to the following aspects: 1.1 The process of transformation of inputs to outputs 1.2 Process and Capacity design 1.3 Supply Chain management 1.4 Scheduling Operations Management refers to the management of the production system that transforms inputs into finished goods and services, (http://csuponomaRead MoreOperation Management2436 Words   |  10 PagesOPERATION MANAGEMENT IS IMPORTANT TO ALL BUSINESS To be able produce specialized managers capable of fulfilling strategic tasks within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very significant in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and enhancement of the systems that generate and deliverRead MoreOperations Management Chapter 18 Manual1950 Words   |  8 PagesChApter 18 Management of Waiting Lines Teaching Notes Some of the math and calculations can be left out in order to focus more clearly on the concepts of waiting lines. For example, all infinite source problems, including single channel (except constant service time) can be handled using the infinite source queuing table. In the past, queuing presented students with a good bit of computational requirements, and because of that, students frequently lost sight of the underlying concepts. WithRead MoreOperations Management1791 Words   |  8 PagesQUESTION 1 Operations management must be managed properly in order to improve an organization’s productivity and profitability. In the Cadbury World case, several micro and macro processes are involved and those processes bring some impacts to Cadbury World. Thus, Cadbury World must possess a sustainable micro and macro processes to achieve the best outcome and performance. Micro processes that involved are easily to manage compared to macro processes because macro processes are hard to manage

William Golding s Lord Of The Flies - 1511 Words

â€Å"Which is better--to have laws and agree, or to hunt and kill?† (Golding 180). This quote, uttered by Piggy during a last ditch effort to heal severed ties among the boys of the island, is the epitome of the struggle that humans have had to face for perpetuity while attempting to find the ideal system in which to regulate a body of people. British novelist William Golding, author of Lord of the Flies, beautifully chronicles the differing governing structures of both democracy and anarchy. Throughout the duration of the story, the beneficial sides, as well as the pitfalls of each authoritative method, are revealed through the various consequences that result from the decisions made. While both the democratic and anarchic governing styles were employed by the misplaced island refugees, the democracy style of management was built around the basis of structure and order while the anarchy approach to regulation lacked any form of organization or discipline. As both forms of government were showcased amid the same congregation of boys, many contrasting ideas and beliefs between the two became immensely distinguishable. Some of the disparities of the systems that are exhibited through the course of the book include varying rationale used in decision making, the contrasting character the leaders of each movement possessed, as well as divergent symbols that represent each methodology. The amount of structure and rules that are put in place in an assembly, or the lack thereof,Show MoreRelatedWilliam Golding s Lord Of The Flies1263 Words   |  6 PagesResearch Paper: Lord of the Flies William Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, symbolically, how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of theRead MoreWilliam Golding s Lord Of The Flies752 Words   |  4 Pagespossible, so a five year old who teases others to Adolf Hitler would be classified as perpetrators of evil. Lord of the Flies is a fictional story about a group of British boys who get stranded on island. The author of the novel Lord of the Flies, William Golding, showcases Zimbardo’s ideas in his story. Zimbardo did not form his theory Through the character development of Jack and Roger, Golding illustrates the intensity of evil when one is impacted by situational forces. Before Ralph and Piggy unifiesRead MoreWilliam Golding s Lord Of The Flies1869 Words   |  8 PagesEssay Outline – Unit 11 Introductory paragraph: Topic Sentence (includes the book title and author) The novel Lord of the flies by William Golding is a type of literature that revolves around an anti-war theme. Main Points that will be discussed in the essay presented in order of weakest to strongest: 1. Lord of the flies was written during WWII and one of the manifestations is the dead man in the parachute presumably a victim of a bombed plane. 2. Faction among the group which is similar toRead MoreWilliam Golding s Lord Of The Flies1282 Words   |  6 PagesWilliam Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, this can be seen how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of the novel can be seen as the motherRead MoreWilliam Golding s Lord Of The Flies1389 Words   |  6 PagesA response to Lord Of The Flies Imagine an airplane crash. The heat of flames scorch passengers’ backs in addition to the wind burning their faces. Lucky, this crash was over water and near an island so most passengers survive, with an exception of the airplane staff and the pilot. Even though alive, many are in fits of fear and panic, and others are in shock. After hurried deliberation, a lone member of the group is elected leader in hopes that they will calm the panic, and make the hard, but necessaryRead MoreWilliam Golding s Lord Of The Flies1315 Words   |  6 PagesWilliam Golding’s novel Lord of the Flies was set somewhere on the timeline of World War Two, a war between the Axis and the Allies lasting from 1939 until 1945. Although WWII was fought between many countries in the Pacific and Europe, the main contender was Germany, led by Adolf Hitler. Hitler and his followers, the Nazis, changed the lives of everyone when they attempted to strengthen Germany and brought out all the evil and ugli ness in the world. After WWII, nothing would be able to change theRead MoreWilliam Golding s Lord Of The Flies886 Words   |  4 Pageshow to live their lives not knowing what s right or wrong. Everyone has a different opinion towards different things. Some say gun laws should be banned while some say they want a gun in their house. In Lord of the Flies by William Golding there are clear aspects of leadership shown within the characterization between Jack and Ralph. I m chief, said Ralph, because you chose me. And we were going to keep the fire going. Now you run after food- (Golding 150). There is evident conflict between theRead MoreWilliam Golding s Lord Of The Flies1672 Words   |  7 Pages The Different Social Cognition of the Similar Stories — Synthesis essay of Lord of the Flies Final Project With the development of British culture, the format of Desert Island Literature has an inevitable connection with the geographical and culture heritage of the development of British history. Generally speaking, the setting of such literature is basically around an isolated island which is far from human society. The characters usually follow a primary lifestyle so that illustrate the courageRead MoreWilliam Golding s Lord Of The Flies1745 Words   |  7 Pages1954 novel, Lord of the Flies by Nobel Prize-winner William Golding is a dystopian allegory indicative of vast aspects of the human condition. Set in the midst of a nuclear war, the text details a group of marooned British school boys as they regress to a primitive state. Free from the rules and structures of civilisation and society, the boys split into factions - some attempting to maintain order and achieve common goals; others seeking anarchy and violence. The novel is based on Golding’s experienceRead MoreWilliam Golding s Lord Of The Flies1776 Words   |  8 PagesMaybe the beast is us (Golding 85), in the novel, Lord of the Flies, by author William Golding, Golding uses the entire book as social commentary. The social aspect he focuses on is man’s ability to be evil and destructive. William Golding uses three specific literary devices to convey this idea; characterization, diction and symbolism. Lord of the Flies explains man s capacity for evil which is revealed in his inherent human nature, which he cannot control or ignore. The hidden evil within

Why is human resource management important free essay sample

The human resource management process is the process of attracting, developing, and maintaining a quality workforce. †¢A complex legal environment influences human resource management, giving special attention to equal employment opportunity. Human resource planning is the process of analysing staffing needs and identifying actions to satisfy these needs over time. †¢The purpose of human resource planning is to make sure the organization always has people with the right abilities available to do required work. How do organizations attract quality workers? †¢Recruitment is the process of attracting qualified job candidates to fill vacant positions. †¢Recruitment can be both external and internal to the organization. †¢Recruitment should involve realistic job previews that provide job candidates with accurate information on the job and organization. †¢Managers typically use interviews, employment tests, and references to help make selection decisions; assessment centers and work sampling is becoming more common. How do organizations develop quality workers? Orientation is the process of formally introducing new hires to their jobs, performance requirements, and the organization. We will write a custom essay sample on Why is human resource management important or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †¢On-the-job training may include job rotation, coaching, apprenticeship, modelling, and mentoring. †¢Off-the-job training may include a range of formal courses and programs, as well as simulations and other training specifically tailored to the needs of managers. Performance management systems focus on the establishment of work standards and the assessment of results through performance appraisal. Common performance appraisal methods are graphic rating scales, narratives, behaviorally-anchored rating scales, and multiperson comparisons. How do organizations maintain a quality workforce? †¢Career planning systematically matches individual career goals and capabilities with opportunities for their fulfillment. †¢Programs that address work-life balance and the complex demands of job and family responsibilities are increasingly important in human resource management. Whenever workers must be replaced over time due to promotions, transfers, retirements, and terminations, the goal should always be to treat everyone fairly while ensuring that jobs are filled with the best personnel available. †¢Compensation and benefits packages must be continually updated to maintain a competitive position for the organization in external labor markets. †¢Where labor unions exist, labor-management relations should be positively approached, and handled in all due consideration of applicable laws.

Test Anxiety Causes Students To Underperform In Examinations Essay Sample free essay sample

Abstraction Anxiety is one of the factors that affect pupils during scrutinies. Others factors includes unpreparedness. deficiency of accomplishment in the specific class where the test has been taken or some kind of health-related grounds. There are several researches done and found that common alibi or shall we at least see a ground for pupils who did non performed good in scrutinies that they got nervous or dying during the tests. It is nevertheless of import to emphasize that whichever of these factors present or possibly all of these in the pupil are taking the exams anxiousness is a normal in worlds. Introduction Anxiety is a psychological province of head characterized by cognitive. emotional. behavioural. and physiological constituents ( Campusblues. 2007 ) . A cognitive facet pertains to the ideas that run through your head before. during. and after the awful incident. Emotional facet includes the feeling that you experienced related to dying events. This can be seen if a individual is feel hatred or embarrassed. We will write a custom essay sample on Test Anxiety Causes Students To Underperform In Examinations Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another facet of is behavioural rim of individual. This pertains to unneeded motions of a individual when under stressed. Example of this is. circling of pen in fingers. beating through the tip of fingers. and walking fast. The 4th facet is approximately physiological. This sort of anxiousness includes all the reactions of the organic structure. This is really obvious whenever a pupil is enduring an anxiousness. Probable reactions of the organic structure are crushing of bosom faster. sudating intensively. drying of your oral cavity. All these constituents create a feeling of fright and concern. Anxiety is a common scenario where person may see bosom palpitation. sickness. thorax hurting. shortness of breath and concern ( King. 2007 ) . It has been a common alibi or shall we at least see a ground for pupils who did non performed good in scrutinies that they got nervous or dying during the tests. Underperformance in scrutinies nevertheless are consequences of several factors including unpreparedness. deficiency of accomplishment in the specific class where the test has been taken or some kind of health-related grounds. It is nevertheless of import to emphasize that whichever of these factors present or possibly all of these in the pupil are taking the exams anxiousness is a normal in worlds ( Spielberger. 2006 ) . Anxiety occurs in different position such as experiential. alien. alleviative attention and trial anxiousness ( Foundation. 2007 ) . The focal point of this treatment will be test anxiousness. Test anxiousness is really simple as think but most pupils are barely enduring from it. People tends to take it for granted merely because they believe they can manage it easy but for some single trial anxiousness seems to be truly of import to discourse because they know how this such anxiousness can trip the head of persons. Literature Review AS Lufi et Al. ( 2004 ) states that â€Å"test anxiousness affects people in every field of life. whenever people of all ages have to be evaluated. assessed. and graded with respect to their abilities. accomplishments. or involvements. † ( p. 176 ) . Zeidner ( as cited in Chinta. 2007 ) claimed that emphasis is encountered. and likewise the extent to which emphasis is experienced. is dependent on the grade to which the state of affairs is viewed as emotionally endangering ( p. 177 ) . Actually. anxiousness is positively considered as helpful tool in hiking the human head to execute at normal degrees by maintaining us alert. focused. motivated. Research indicates that the optimum sum of emphasis to maximise public presentation is a moderate grade. Anxiety as a signifier of emphasis maximizes public presentation at normal degree but negatively affects public presentation at either excessively low or excessively high degrees. Further. physical symptoms of anxiousness do non inter fere with exam public presentation but what is traveling on in the head of the one taking the test ( Palmer. 1998 ) . Anxiety works in nerve-racking state of affairss as concerns that interfere with concentration. But what are of import to happen out foremost are the causes or beginnings of anxiousness A research conducted showed that â€Å"Students who experience test anxiousness from the cognitive position are fuss-budgets missing ego confidence† and â€Å"they may be preoccupied with negative ideas. doubting their academic ability and rational competence† ( Sarason A ; Sarason. 1990. as cited by Harris. Henry L. ; Coy. Doris R. hypertext transfer protocol: //www. ericdigests. org/2005-2/anxiety. hypertext markup language ) . In add-on. â€Å"test anxiousness is a major factor lending to a assortment of negative results including psychological hurt. academic underachievement. academic failure. and insecurity† ( Harris A ; Coy. 2003 ) . Research The study is conducted in three schools with pupils as participants in the study. Questionnaire was given to pupils. 50 male and 50 females. a sum of 100 participants. This is a â€Å"filling the clean type† questionnaire. Questions pertains to the causes and effects of trial anxiousness among pupils and appropriate steps to cut down trial anxiousness. In add-on. an observation was done to accurately corroborate the replies given by the participants. Sample Questionnaire Name: Educational Attainment: Age: Gender: Causes of Test Anxiety: Effectss of Test Anxiety During Examination: Measures To Extinguish Or Reduce Test Anxiety: Consequences and Discussions Based on the study. one of the major causes of trial anxiousness during scrutinies are unpreparedness and deficiency of accomplishment. Some other factors include wellness related jobs. As a effect. harmonizing to study. many pupils get neglecting classs. Test anxiousness consequence in no concentration with the capable affair. increased pulse. increased sudating. cold custodies. and dry oral cavity. It was besides found that male normally experiences trial anxiousness. consisting to 75 % . Recommendations Before research is implemented. a study must be conducted foremost among schools with lowest go throughing rate among scrutinies. Everybody has the capacity to go through in scrutinies with no trial anxiousness. Such school will practically uncover what are the attitudes and behaviours among pupils in schools. It is besides advised to cognize constabularies and ordinances of a school is implementing earlier. during and after scrutinies. Actions and regulations among schools will. somehow encourage pupils to analyze harder. Decision Test anxiousness is already unconditioned with us. Everybody may see it. However. there are step to command or minimise or even extinguish the causes and effects of trial anxiousness. Test anxiousness affects students’ public presentation during scrutinies and in school. as a whole. Its effects impact on the class degrees of pupils. Pull offing trial anxiousness and execute actions against trial anxiousness before scrutinies will truly extinguish or cut down it. However. it is a ambitious function. Reducing trial anxiousness is non merely an assignment among pupils but it must besides be one of the major topics to undertake among patents. instructors and schools decision makers and counsellors. We live in a ambitious society. a test-taking society. Therefore. trial anxiousness must be reduced or even eliminated. MentionSecond Chinta. R. ( 2007 ) Influencers of exam public presentation: an empirical reproduction in the Middle East. Journal of American Academy of Business. Mar 2007 ; 10. 2. 177. from ABI/INFORM Global. Hembree. R. ( 1988 ) . Correlates. causes. effects. and intervention of trial anxiousness. Review of Educational Research. Spring 1988 ; 58. 1. 47. from Academic Research Library. Lufi. D. . Okasha. S. . A ; Cohen. A. ( 2004 ) . Test Anxiety and its consequence on the personality of pupils with larning disablements. Learning Disability Quarterly. Summer 2004 ; 27. 3. 176. from Proquest Education Journals. Musch. J. . A ; Arndt. B. ( 1999 ) . Test Anxiety versus Academic Skills: A Comparison of Two Alternate Models for Predicting Performance in a Statistics Exam. British Journal of Educational Psychology. March 1999 ; 69. 106-116. from Proquest Educational Diaries Palmer. D. ( 1998 ) . Exam Anxiety. Centre for Student Development McMaster University. Retrieved on August 05. 2007 from hypertext transfer protocol: //csd. McMaster. ca/academic % 20series % 20pdfs/tests % 20and % 20exams/exam % 20anxiety. pdf Campusblues. ( 2007 ) . Test Anxiety [ Electronic Version ] . Retrieved 14 September 2007 from hypertext transfer protocol: //www. campusblues. com/test. asp. Foundation. T. N. ( 2007 ) . What Is Test Anxiety? [ Electronic Version ] . Retrieved 14 September 2007 from hypertext transfer protocol: //www. kidshealth. org/teen/school_jobs/school/test_anxiety. hypertext markup language. Harris. H. L. . A ; Coy. D. R. ( 2003 ) . Helping Students Cope with Test Anxiety. ERIC Digest [ Electronic Version ] . Retrieved 14 September 2007 from hypertext transfer protocol: //www. ericdigests. org/2005-2/anxiety. hypertext markup language. King. J. ( 2007 ) . Test Anxiety [ Electronic Version ] . Retrieved 14 September 2007 from hypertext transfer protocol: //www. uoregon. edu/~counsel/test % 20anxiety. htm. Spielberger. C. D. ( 2006 ) . Test Anxiety Inventory [ Electronic Version ] . Retrieved 14 September 2007 from hypertext transfer protocol: //www. mindgarden. com/products/tsans. htm.

Quality Management Analysis Essay Example

Quality Management Analysis Essay Example Quality Management Analysis Essay Quality Management Analysis Essay Quality has been and will always be the focus of any business industry or public service and its been a subject of contention over the years. Total Quality Management was initially developed by Deming and Juran who are recognized as pioneers of the TQM approach. Deming and Juran believed that quality and productivity were issues that could be achieved and were not conflicting objectives and the basic proposition was that all production processes were vulnerable to quality problems caused by variations. The approach focuses on the minimisation of variation levels in order to improve output quality. According to Goetsch (2001) TQM process begins with the customer and ends with the customer as illustrated in the diagram below. The process takes specific inputs and thus customers wants, needs and expectations and transforms or processes the inputs within the organisation to produce goods or services that, in turn, satisfy the customer and thats an output. The above diagram also shows the initial basic purposes of TQM, which was to increase the quality and efficiency, therefore having less waste and achieve higher productivity in order to satisfy all the customers. This is supported by Atkinson (1990) who urged that TQM is an organisation-wide commitment to getting things right and should affect every level inside the organisation. Quality should constitute the totality of features and characteristics of a product or service that bears upon its ability to satisfy given needs (EOQ 2005). This applies to any public sector and it is disturbing and one would wonder whether CSC staff are trained and work according to the organisational processing policy especially when you call at different times and get different information on the requirements and processes. The contradictory information could be used to measure the organisational services and it could be assumed that there is lack of training or it could be competency issues or lack of standardisation with staff at CSC. While we dont have empirical evidence to back up this assumption, our telephone calls to CSC processing unit on different intervals, speaking to different call centre agents asking for the same information, but getting different responses indicates a gap within the system. In retrospect, the overall service quality of the organization could be infringed significantly. This gap could be closed given the Deming proposal to combine relevant resources and skills of quality teams within each department to develop and design processes to improve quality. The literature shows that Quality Management have become proactive, making plans to bring about continuous quality improvement and to achieve a more desirable future. The aim is to get rid of poor quality from the product rather than get rid of poor quality product, therefore the gurus of Quality Management suggests that quality is progressed by establishing proactively rather than reactive management. There are many quality tools that can be used in the CSC operational process and Six Sigma according to Basu and Wright (2003) has to be incontrovertibly applicable to service industry given its objectives that is to gain significant breakthroughs and improved results by doing things better, faster and cheaper. On the other hand Lean Six Sigma achieves quality without waste and focuses on using the minimum amount of resources (people, materials, and capital) to produce solutions and deliver them on time to customers. The process, however, does not have the discipline to deliver results predictably. The application of the two techniques in our view could enhance the CSC services since Lean Sigma is the application of lean techniques to increase speed and reduce waste, while Six Sigma improves quality and focuses on the voice of the Customer. The diagram below illustrates how and what savings and ease of implementation could be applied to CSC processes. However Basu and Wright (2003) urges that FIT ? is more than cost savings, but strengthens the organizations knowledge base, stabilize processes and procedures and breaks down cross-functional barriers. Using the selection process diagram above, we noted that some of the processing activities fall into top selected plot as they are easy to implement. The concept is based on Six Sigma as it is a strategic approach to organizational improvement by integrating strategic thinking with technology, tools and techniques and people. The selected elements are further discussed in the following discussion with a focus on efficiency and elimination of non value adding activities.

Tips for Working on Group Projects in Business School

Tips for Working on Group Projects in Business School Group projects are designed to help you improve your ability to lead and work as part of a team. But as anyone who has ever worked in a team atmosphere knows, completing a project as a group can be difficult. Every group member has different ideas, temperaments, and schedules. And theres always at least one person who doesnt want to commit to doing the work. You can cope with these difficulties and others by employing some of the group project tips below. Tips for Working on Group Projects If you have the opportunity to choose members for your group, choose carefully and consider everyones skills and abilities before making your decision.Hold a meeting to discuss the project and the desired results in detail before getting started.Make assigned tasks and progress reports visible to everyone. This will keep members motivated and on point.  Make sure that work is equally distributed among the group.Make sure that everyone (including yourself) understands their personal responsibility.Create an online calendar and task list so that everyone can easily keep track of project progress, important dates, and other essential information.  Take advantage of these useful  Mobile Apps for MBA Students  to help you create common virtual spaces, share files, communicate and network with your peers.Try to meet at a time that is convenient for everyone in the group.Create a group communication plan and stick with it.Track communications and request that others acknowledge emai ls and other communications so that nobody can claim later on that they didn’t receive instructions or other information. Stay on top of deadlines throughout the project so that the final deadline doesnt create a lot of stress for the group.Follow through on your commitments and encourage other people to do the same. What to Do When You Dont Get Along with Group Members Remember that you dont need to like someone to work with them.Do not let your differences interfere with the project or your grade. It is not fair to you or the other group members.Try to concentrate on what other people are trying to say versus how they are saying it. Some people are naturally abrasive and do not realize the effect it has on others.Do not get angry with people who are not following through on commitments. Be the bigger person: find out what the problem is and how you can help.Dont sweat the small stuff. It sounds cliche but it is a good motto to employ when working on a group project.Try to communicate with the people you are having problems with. Feel free to share your feelingsbut do not lose your temper.Dont expect other people to change their personality for your benefit. The only behavior that you can control is your own.Lead by example. If others see you acting respectably and responsibly, they will be more likely to do the same.Consider yourself lucky. The op portunity to work with difficult people in business school will give you the practice you need to deal with difficult co-workers in the post-graduation world.

The ethics and leadership conference pertained to the selection of the Essay

The ethics and leadership conference pertained to the selection of the speakers overview - Essay Example At the initial stage, professor Plump introduced the guest speakers to the audience by delving into their brief history, accomplishments and hallmarks of success. The first speaker was Marcus Allen, the CEO of Big Brothers Big Sisters at Southeastern. He was soon followed by by the Claims Regional Vice President at AIG, Brian Bornstein. The third speaker was Edward Capobianco, the General Counsel of Swarovski. The final speaker was, Tom Wingert, the founder and director of Inkster Cares at Inkster. He also recently graduated from LaSalle University six months ago, There were quite a numbers of question raised and discussions on significant issues related to the business environment in the course of the conference. However, there were two pertinent issues that caught my attention. The first point pertained to how and when an employee was expected to reveal any work related challenges or problems. The second issue pertained to understanding that being mistaken in taking an irrational decision is not a problem but ignoring it and not attempting to fix it, may cause real problem and place and individual in a precarious situation. Moreover, it was insightful to learn that nonprofit organizations are reliant on disclosure data. This maybe either internal in nature such as that between board members and other employees; or external in nature such with a government agency, beneficiary or donator.

Dq-Sheila Essay Example | Topics and Well Written Essays - 1500 words

Dq-Sheila - Essay Example Qualitative research is categorized as studies conducted in order gain an understanding of phenomenon based on their environment and their interaction with the environment. Another important feature of this research is that those conducting the study have to make their own effort to collect as well as analyze data. These studies are based on observations so the researcher has to himself visit the settings in order to observe constructs and their behaviors (Tracy, 2013). This form of research is conducted for inductive purposes. This means that this type of research helps in developing theories as well as hypothesis that is used in further researches. For example a study was conducted by Heslehurst et al. in which the researchers tried to understand the perception of healthcare practitioner’s regarding ways through which maternity services can be further developed (Heslehurst, 2011). For this study the researchers personally interviewed 30 participants and they identified that maternity services can further be developed in order to counter obesity among pregnant women by increasing communication between private and public healthcare organizations. There are major differences in the characteristics of both qualitative as well as quantitative researches. The quantitative ones are objective in nature and the qualitative ones are subjective and the quantities ones try to answer the question of how strong is the connection between environment and the phenomenon, while the qualitative ones only focus on why the phenomenon occurred and the definition of the phenomenon. The quantities ones focus on identifying whether the theory developed through qualitative research is true or false. The outcomes of the study in quantities are based on statistical tools, while in qualitative study the outcome is interpreted by the researcher. For example a quantitative study was conducted by Van den Broeck et al. in

Cartoon Channels Essay Example for Free

Cartoon Channels Essay With the advent of satellite broadcasting technology during the mid 1970’s it became possible for Television networks to air their programs all over the world. By the 1980’s, Television established itself as a powerful medium of communication and new strategies were devised by television companies to stay ahead in the game. One such strategy was the development of programmes that targeted specific sections of the community. A few of the television channels decided to focus on children and began developing programmes that would appeal to them. It was to leverage this niche market that channels like Cartoon Network came into existence. It was launched in October 1992 in the US by one of the world’s leading media companies, Turner Broadcasting System. It offered animation programmes from TBS’s extensive library of more than 10,000 Warner Bros, Hanna-Barbera and MGM cartoons. Over the next few years the channel launched in different parts of the globe showing not only their famous cartoons, but also developing original shows. Cartoon Network entered India in October 1995, sharing airtime with Turner Network Television (TNT). As the pioneer in the Indian cartoon and animation market, Cartoon Network quickly gained popularity and had a huge fan base in the metropolitan cities. When Cartoon Network entered India, there were no established players and it was not very difficult for the Network to entrench itself in the minds of the children and register itself as a channel synonymous with cartoons. It established itself very quickly as a major player in the Indian satellite Television market and became a household name. In the 1990’s the entry of other leading children’s channels like Kermit and Nickelodeon created intense competition and Cartoon Network had to rethink their strategy to stay ahead in the game in the Indian cartoon market. The strategy that it worked out was the emphasis on ‘localization’. It localized the content by dubbing its cartoons first in Hindi to appeal to the Hindi-speaking audiences and then taking its localization efforts further it introduced Tamil-dubbed shows in 2000. The first dubbed programme was ‘Toon Tamasha’ and very soon it started offering localized versions of its popular cartoons. Localization is the key to success in television programming. Localizing the content to suit the needs and tastes of the audiences is the key to garner more viewership and television rating points. When Cartoon Network introduced Tamil-dubbed shows, Kathy McClaure, Vice President Programming, Turner Network, Asia, said, â€Å"The bringing in of Tamil-dubbed cartoons is to further reinforce Cartoon Network’s commitment to bring localized programming. † Some of cartoon shows that were dubbed in Hindi and Tamil were Scooby Doo, Flintstones, Swat Kats, The Mask, The Addam’s Family, Johnny Quest and Captain Planet. On account of its growing popularity it started its 24-hour non-stop service in July 2001. The 24-hour service was part of the channels global strategic mission to place cartoons and animation in level with general entertainment that appealed not just to the children but to the adults also. Today the appeal of cartoon network is not just to children between 4 and 14 years, but also to the teenagers and adults who constitute 30 to 40% of the channel’s viewership. Cartoon Network in India is the most popular cartoon dedicated television channel in India. Chutti TV was launched on April 19, 2007 and is a 24-hour Tamil language television channel owned by the Sun Network. It is Sun TV Network’s first ever television channel for kids. The target audiences are children aged between 3 and 14. It is a free-to-air channel available on most local cable television networks. It broadcasts cartoon shows of foreign countries and networks translated into Tamil. Some of the famous and most popular shows are Jackie Chan, He-Man, Astro Boy, Avatar, Dora the Explorer, Bob Morane, Lucky Luke, Spider Man, Bumba and Danny amp; Daddy. Disney XD or Disney Channel is another famous cartoon channel and it telecasts cartoons like The Donald Duck Show, Dennis and Gnasher and television shows like Shararat Karishma Ka Karishma, Shaka Laka Boom Boom and many more. The Donald Duck Show is based on the typical Mickey Mouse Series and there are other shows like Chip and Dale, The Rescue Rangers and Dennis the Menance. POGO is a cable and satellite television channel created by Turner Broadcsting, a unit of Time Warner for India, which primarily shows animated programming. It was launched in January 2004 as a children’s entertainment hannel like its sister channel Cartoon Network and its primary target audience is children aged 3+ to young adults aged up to 40. Pogo airs in multiple languages in India. The channel carries a number of popular animated shows as well as live action shows. Turner produces exclusive shows for Pogo under the brand name Pogo Originals. The Music Art and Dance show M. A. D. is India’s No. 1 do-it-yourself show. A super-hit 2D animated series is ‘Chhota Bheem’ which won the Best Animated TV series award at the ‘Golden Cursor Awards 2009 held in Mumbai. Chhota Bheem is produced by Green Gold Animation, Hyderabad.

Abortion :: essays research papers

Abortion, which has been legal for over 23 years, is against the Constitution and the Supreme Court case that legalized, it should be overturned. In 1971 a pregnant single woman (Roe) brought a class action suit challenging the constitutionality of the Texas criminal abortion laws, which prohibited having or attempting an abortion except on medical advice for the purpose of saving the mother's life. This lawsuit was labeled Roe v. Wade. The Wade of Roe v. Wade was Henry Wade, one of the attorneys who argued the case for Texas. Roe v. Wade was first argued in the Supreme Court on December 13, 1971. Roe v. Wade was reargued October 11, 1972 and on January 22, 1973 Justice Blackmun delivered the opinion of the Court: "The [Supreme] Court declares the statutes void as vague and overbroadly infringing [the] plaintiff's ninth and fourteenth amendment rights." From then on an average of 4,100 abortions have been legally performed in this country daily. Abortion is defined by a decidedly objective source (the dictionary) as "a fatally premature expulsion of a fetus from the womb" (Webster 2). Abortions are performed in a variety of ways. The procedure depends on how long the woman has been pregnant and where she decides to have the abortion. The most common methods of abortion in the United States are: menstrual extraction, suction curettage, D&E, saline, prostaglandin, and hysterotomy. Menstrual extraction is a form of a suction curettage that doesn't use a curette and is sometimes performed even before a pregnancy test has confirmed pregnancy. A suction curettage is performed from six to 14 weeks after the "mother's" last period. A blunt suction tube is inserted into the uterus, which extracts the baby and the uterus lining. Then a narrow metal loop called a curette is used to scrape the walls of the uterus to make sure that it has been completely emptied. The saline method is used after the sixteenth week. It is an abortion where the baby is poisoned by a salt solution that is injected through the woman's abdomen into the amniotic sac. The baby is delivered, usually with an anesthetic that lessens the woman's pain to that of natural childbirth. Prostaglandin is used during the same timeframe as a saline abortion. Prostaglandin is a hormone that induces labor. In a prostaglandin abortion a synthetic version of the hormone is either injected into the amniotic sac or introduced as a vaginal suppository that causes violent labor and delivery of the baby, which is usually born alive because the drug doesn't kill it in the womb.

Self Interest Motivates

Humans have always wondered what drives them to make the choices the make. One of the theories people have come up with is that self-interest primarily motivates mankind. This theory is defended in the actions of Luba and her suitor in Angels of Bergen-Belsen, the decisions made by Ilsa Hermann and Hans Hubermann in The Book Thief, and the struggles with death in Night. In Angel of Bergen-Belsen, Luba, a Polish Jewish woman, loses her son as she is taken prisoner into a concentration camp in Bergen-Belsen where she saves the lives of forty-eight abandoned children in the camps in hope that someone is caring for her son as she cares for them. She takes care of the children because she misses her son, Isaac, who was taken away from her at the time of the selection process during the entrance to the camp. To make up for the loss, she fulfills her motherly instincts by feeding and comforting the children who were abandoned. The children also motivate her to live because they are dependent on her and make her feel obligated to keep living for them. If Luba dies, they will be less likely to survive in the hardships of the camps. They make her feel wanted and needed. With this her she is able to answer her urge to live and can face the harsh situations presented to her. Her desire to live lets her adapt to harsh circumstances presented to her so with the misfortune of losing her son, she lets the new children she finds replace her son. Her suitor, a German officer in charge of her barrack, however, was not able to gain her affection like the children. He does his best to try and capture her heart by bringing her gifts like wood, which Jews were not allowed to have. It seems as if he is trying to help the woman he loves get what she needs, but the real motive for it is that he is trying to win her heart. Even though he does actually want to help Luba, he wants to satisfy his own desire and self-interest for her love more. In The Book Thief, Ilsa Hermann does not report Liesel to the authorities for taking a book from a bonfire during Hitler’s birthday in Molching because she is intrigued by her. She does that not because she cares about Liesel’s future, but because she has taken an interest to Liesel and wants to get to know her. To get closer to Liesel, she invites her into her library and shares her book with her. She tries to keep Liesel close because Liesel’s provocative behavior distracts her from her depression from her son’s death. She basically wants Liesel around because Liesel is able to draw away the depressing thoughts Ilsa has. On the other hand, Hans Hubermann helps hide Max Vandenburg from being captured by the Nazis because â€Å"he had Erik Vandenburg to thank† (Zusak 176) for saving his life during the First World War. He offers Erik’s wife to call him whenever she needs help as compensation. He feels obligated to do this because he would feel guilty if he did not do anything in return for the man that saved his life. When Max’s call for help comes, Hans wants to fulfill his promise to the Vandenburg family so that he won’t feel any guilt for being the sole survivor of the battle. In order to fulfill his sense of justice, he agrees to hide Max in his house. He does not want to shoulder the burden of knowing that he allowed his savior’s son to die when he had an opportunity of saving him or at least increasing his chances of survival. He also wants to be true to himself and do what he believes is the right thing to do because â€Å"A Jew once saved his life and he could not forget that† (Zusak 180). Furthermore, in Night, Elie and his father struggle to keep each alive because they give each other a reason to continue living in the world. Elie does his best to persuade his father to keep living, and he tells himself that he â€Å"[has] no right to let [himself] die† because he â€Å"is his [father’s] sole support† (Wiesel 87). They both do not want to be left to fend for themselves in the work camps and to have to face the harshness of the world themselves. Their dependency for each other is shown when the â€Å"father and son often walk together holding hands in the camps, afraid that they will be separated. They ask for the same work assignments, sleep in the same building, share food, and sing Hasidic songs together† (Wiesel 29). Elie looks towards his father for guidance, and his father looks towards Elie for strength. They keep each other alive for their own self benefit so that they will have someone to lean on for help. Despite Elie’s close relationship with his father, that wasn’t the case for all fathers and sons. As the Jews were being transported to a different camp, German workers would take â€Å"a piece of bread out of [their] bag and [throw] it into a wagon† (Wiesel 100). The men inside the wagon fight like animals for a few crumbs. One old man manages to get a piece. His son sees and attacks his own father for the bread. He is motivated to kill his own father for it for his desire to survive and live on. He is not interested in the well-being, but only of his own. He will do whatever is necessary for survival. Angel of Bergen-Belsen, The Lunch Date, The Book Thief, and Night all show the same trait of self-interest being the main cause for motivating people to make the decisions they make. Even though their actions will have a good effect, their intentions behind them are actually for their own self-interests and benefits.

How to Watch Your Brother Die Essay

The poem How to Watch Your Brother Die is a clear representation of the struggles of the homosexual community and how the outside world views them. The author recreates a situation in which a man is struggling with the death of his gay brother and learns the everyday trials he faced. The poem is told in first person so the readers can see firsthand what the straight brother is thinking. It has been a long time since he exiled his brother for being gay and gets the phone call that he is dying. (2-3) He is dreading flying to California and meeting the lover. (8-9). He symbolizes the fact that he has to keep a straight face and keep the emotions out of it. (10-11) He is very uncomfortable with the sexual orientation of his brother and cannot comprehend how a man can look at another man with love. (14-17) Reality sets in and he remembers his brother and the love they had for each other before the conflict with his brothers’ sexual interest. He misses those times deeply. (18-24) He tries to relate to the lover even though he doesn’t know how. He brought up the fact that the lover was an extremely good looking man but yet all he wants to see is his reaction. At this point he is just trying to understand how a man can love another man. This is a question that has puzzled him for a while. He finally gets his answer when the lover explains that it is just like the love between a husband and a wife but deeper because the odds are greater. He still doesn’t understand. (25-39) They drive into Mexico to acquire drugs that are not legal in the U. S. This is where he finally realizes the challenges that his brother has faced. They are stopped by border control and are told they cannot bring the drugs back. As he rages with anger he thinks about his children getting used to another mans hatred. (40-52) This is the climax of the poem. Society has made it difficult for people of same sex relationships to be able to coexist in today’s world without feeling exiled. He realizes he is one of the ones that judge them. He calls his wife to update her on the status of his brothers’ health. He asks her â€Å"How could anyone’s commitment be deeper than a husband and wife? † She is disgusted by his question and does not answer. The brother slips into a coma and his time is almost up. The man is trying to stay strong and understanding as he holds the lover. He still cannot understand how a man can hold another man, as he grieves for his brother. (59-68) The funeral director tells him that he cannot embalm the body for fear of contamination. The man feels anger and hatred towards him. This symbolizes the fact that homosexuals are always covered up, having to hide per say, from showing who they really are. The man now understands what struggles his brother went through in life. As the man stands by the casket and greets the hundreds of homosexuals that pass by the show their respects. He realizes his brother’s life is much different from his own. Everything he thought was normal perhaps was not normal for everyone. As the passing lovers ask each other â€Å"Who will be next† we understand that the brother died from AIDS. (74-83) As the man is driven to the airport from the lover he finally gets the closer he needs. The lover tells him â€Å"Forgive yourself for not wanting to know him after he told you. He did†. As he found this closer he learned to accept the lover for who he was. A man who loved and took care of his brother the way he should have. (84-98) One the way home the man has a few drinks. This symbolizes the cliche of men being strong and keeping everything inside hidden. He strokes the scar on his eyebrow and smiles. He knows that his brother is in a better place and has forgiven him. He thinks of his children and not wanting to make the same mistakes with them as he did with his brother.

Lorena and John Bobbitt Revenge Story

Lorena and John Bobbitt Revenge Story Lorena Bobbitt made headlines around the world when she cut off half her husbands penis and threw it out a car window on June 23, 1993. The Incident On the night of June 23, 1993, 26-year-old John Wayne Bobbitt came home to his Manassas, Virginia apartment after a night out partying and drinking. According to his wife, Lorena Bobbitt, John then raped her. The couple had already been married for four years and during that time, Lorena had allegedly suffered from years of emotional, physical, and sexual abuse by John. John also frequently boasted about his infidelities and had forced Lorena to have an abortion. All this built up to this particular night  when Lorena finally snapped. While John was asleep, Lorena got out of bed and went into the kitchen for a drink of water. While in the kitchen, she saw an eight-inch carving knife sitting on the counter. Lorena grabbed the knife, then walked back to the bedroom where John was sleeping. She pulled back the covers and then sliced John Bobbitts penis nearly in half. Throwing It Out the Window In a daze, Lorena got into her car and started heading to her work, while still holding both the knife and the severed penis. After driving for a little while, she rolled down her car window and threw the severed penis out the window. It landed in an empty field. Shortly thereafter, Lorena realized, at least partly, the severity of her actions and called 911. John was rushed to a hospital in the hopes of stopping the bleeding. After an extensive search by police, Johns severed penis was found, packed in ice, and also rushed to the hospital. After nine hours of surgery, John Bobbitts penis was reattached. The Trial and Worldwide Publicity The story of Lorena and John Bobbitt quickly became international news. The brutality of the Bobbitt incident seemed to have struck a chord with the public. Men feared that kind of brutal retaliation and many women cheered for the obvious revenge. It made many couples analyze their own interactions and relationships. It also brought public attention to spousal rape. In 1994, Lorena Bobbitt went to trial for her actions. After many witnesses confirmed the long history of abuse, the jury found Lorena to be not guilty due to temporary insanity. She was sentenced to undergo a 45-day evaluation period in a mental hospital, after which she was released. In 1995, Lorena and John Bobbitt divorced. Life After the Brutal Attack Because of the publicity from both the incident and the trial, Lorena and John Bobbitt had become public figures. However, while Lorena tried to hide from the spotlight, John seemed to delight in it. Since the incident, John has appeared in a number of celebrity shows and more notably, made two adult films. Lorena, on the other hand, has worked as a real estate agent and a hair stylist and established ​Lorenas Red Wagon, an organization to help other women who have suffered from domestic abuse.

A Reflection Essay

A Reflection Essay A Reflection Essay A Reflection Essay Paper: Writing Tips A reflective essay is a paper that basically describes your views and feeling about some particular subject. The goal of it is to convince the personal experiences and feelings that resulted. Unlike many other types of essays the purpose of this paper is not to discuss the subject, but to explore the ideas. To Write A Reflection Essay: Getting Started Before writing find the topic. There can be one major or several small topics. When you choose a topic fora reflection essay, think about the information that you have learned and interesting facts that brought you some new knowledge. It should be wide enough to raise the interest in reader. Consider at least three-page reflection essay writing. The main part of a reflection essay has to include: Keep to the basic rules of five paragraph essay: Write an introduction paragraph that gives the information about the author and the document Develop your idea by dividing it into several important points and, therefore, into several paragraphs Give solid background information Use topic sentences Provide some sense of the importance of your writing for your own faiths development Use good sentence structure, avoid sentence fragments and fuses sentences, choose language that expresses your meaning While writing a reflection essay you should provide your own experiences in an interesting manner, however carefully consider your target auditorium. It is very important to get the reader involved in the story. A reflection essay is like playground for good presentation of ideas and experiences of the writer, they allow him to grow. The successful reflection essay will involve the reader in the writers ideas, emotions, and experiences. Thus, you should use vivid writing style, different linguistic tools and analyze the audience carefully in order to engage your reader as much as possible. A Reflection Essay Writing Help If you need help in writing your work or you simply do not have time to make a research and to prepare it, you are welcome to become our client and receive a professional help in your task overnight. It is easy and very convenient. Read more: Essays on Patriotism Assignment Help Writing a Critical Essay Synthesis Writing Steps Custom Writing Service

Teacher Leadership - Deciion Making Assignment Example | Topics and Well Written Essays - 250 words

Teacher Leadership - Deciion Making - Assignment Example The school culture fundamentally relies on sharing values, beliefs and visions of school which highlight high standard of ethics and moral considerations. They are designed to inculcate sense of responsibility and accountability so that they can grow up into responsible adults. The teachers as leaders share decisions which promote shared goals and higher sense of social responsibility within students. Shared decisions also become strong facilitator for creating effective learning environment for students (Hasham, 2010). When teachers encourage decision making through informed choices, students are motivated to learn more skills and tend to pay more attentive in their classes. In the current environment of rapid globalization and changing social dynamics, understanding cross cultural values become hugely pertinent issues for building constructive social relationship. Indeed, teachers as leaders are in a position to influence students’ outlook towards diversity and encourage positive relationship building amongst students coming from diverse background. School culture that thrives on excellence is intrinsically linked to shared decision making process and collective goals as defined by educational leaders. Various processes and events like celebrations, acknowledgement, sharing of stories of high achievement, ceremonies to award students etc. serve to inspire students for higher academic

Obsessive-Compulsive Disorder (OCD) Essay Example | Topics and Well Written Essays - 4000 words

Obsessive-Compulsive Disorder (OCD) - Essay Example Just because a person carries out ritualistic actions or worries once in a while does not necessarily mean that he/she suffers from OCD. It is important to remember that a behavior is considered a disorder only when it starts to interfere with one's daily life - consuming every aspect of it and impairing a person's ability to perform regular functions (e.g., working, establishing good interpersonal relationships). A mother who double checks her child's safety belt more than once before starting her car does not automatically suffer from OCD just because a behavior was repeated. In contrast, an OCD patient may spend between hours to even an entire day worrying about something and/or thinking of ways to prevent bad things from occurring. Although OCD patients are aware that their lives are being disrupted, they have difficulty controlling these disruptive thoughts and behaviors ("Obsessive Compulsive Disorder", 2005). They know that these thoughts and actions are not normal but they cannot stop them. This is what differentiates these types of repetitive thoughts and actions from regular rituals that people perform to ensure order, cleanliness, and safety (e.g., checking for locked doors, arranging files alphabetically for easier access). There is a desire from the person to rid himself of these thoughts and behaviors, but this desire is overruled by his obsessions and compulsions. According t According to the American Psychiatric Association's Fact Sheet on OCD (2005), some symptoms may include but are not limited to the following: cleaning, such as repetitive bathing or inability to hold door knobs; arranging and organizing, wanting everything in a particular order all the time; mental compulsions, such as silently saying phrases or prayers to self; hoarding and collecting various items such as magazines and newspapers, forming piles; and repeated checking, possibly retracing driving routes. Foa and Steketee (as cited in Hilgard, 1953) discovered that the most common compulsions among the list are washing and checking. Almost always, these actions are carried out because of doubt. OCD patients always think that something bad will happen and do not to rely on their senses alone. At the back of their minds, they believe that there are always things that they cannot see (or foresee). For example, a person with OCD may always believe that germs are always there despite repeated washing, or he may think that he forgot to switch an appliance off even after checking the switch numerous times. Rachman & Hodgson as well as Stern & Cobb concluded that these patients are concerned mostly about: completing tasks, preventing harm (self and others), and contracting illness from germs (Hilgard, 1953). In the film "As Good As It Gets," Jack Nicholson's character is a good example of a patient suffering from Obsessive Compulsive Disorder. He repetitively washes his hands, each time with a different bar of soap. It takes a long time for him to finally cease this hand-washing session. His cabinets were filled with an unending supply of soaps to accommodate this compulsion. Although seemingly extreme, many OCD patients exhibit behaviors that are beyond normal (perhaps even more pronounced than in this example), which shows that the disorder may really become an impediment to normal functioning, especially when the rituals take over most of their time and effort, robbing them of time to do

ROTERDAM RULES Essay Example | Topics and Well Written Essays - 3000 words

ROTERDAM RULES - Essay Example With different countries following their own choicest laws to protect and further their own commercial interests, global sea trade has been thrown into a quagmire of anarchy and gross malpractices which need to be thoroughly cleansed before accountability and responsibility fixtures are made. While the shipper and the ship owners had added responsibilities under the new Rules, it is also envisaged to introduce modern communication and technological innovations including e-commerce documentation, have sound laws for container movements and also bring in new laws and conventions that could fill the gaps left in the previous Shipping rules, especially with regard to Deck Cargo and balancing of risks and responsibility among the various players in the sea trade. It is widely believed that with more and more countries signing up for the Rotterdam Rules, it would fulfil its role as a precursor of robust and rule based transportation of Carriage of Goods Wholly or Partly by Sea. â€Å"The Rotterdam Rules are the direct and natural result of the deregulation and reforms that have been a boon to shippers, allowing for the flexibility and customized transportation central to any efficient supply chain.† (Rotterdam Rules, 2009). The reason for the replacement was that the old versions did not included criteria for the carriage of goods in containers and transferring electronic data. This was the main reason that made the court of law to reinvent the old versions of law. The Rotterdam rules clearly states the responsibility and accountability in certain situations where the container are stolen or if any damages happen to the ship. The other parties who are involved in the chain are also liable for the loss that happens while the goods are carried through sea. All these conditions were not included in the Hague rules and the Hague-Visby rules and the Hamburg rules. â€Å"The Ordinance of Rotterdam of 1721 declared that the owners should not

Action Potentials In Squid Axon

Action Potentials In Squid Axon In 1952, Hodgkin and Huxley published a series of four papers in the Journal of Physiology (London) reporting their experiments to investigate the underlying events of the action potential. In their final paper, they derived a series of equations that describe the relationship between sodium conductance (gNa+), potassium conductance (gK+) and the membrane potential in a squid axon following electrical stimulation. Hodgkin and Huxley were awarded the Nobel Prize for this work. In this practical, you will use a computer program based on the Hodgkin and Huxley equations to show what is happening to the membrane potential, gNa+ and gK+ during and after electrical stimulation. An example of the output from the program is illustrated in figure 1. It can be seen that the electrical stimulation depolarises the membrane. Once a depolarisation of 30mV has occurred, the conductance to sodium ions increases rapidly and the membrane potential rises to +20mV. The rise in gK+ is slower in onset and lasts for longer than the increase in gNa+. The fall in gNa+ and the associated rise in gK+ returns the membrane potential towards the resting value. Figure 1: Simulation of changes in membrane potential, Na+ and K+ conductances following the application of a single electrical stimulus of 50  Ã‚ ­A/cm2 for 1  ms. The peak height, amplitude, latency and threshold of the action potential are shown. Methods and Results Run the Squid Giant Axon simulation from the Start menu, HHX. Experiments using a single electrical stimulus In the first series of experiments, you will use a single electrical stimulus to initiate an action potential. Run a simulation with the following parameters: Stimulus 1 Amplitude ( Ã‚ ­A/cm2) Stimulus 1 Duration (ms) Delay (ms) Stimulus 2 Amplitude ( Ã‚ ­A/cm2) Stimulus 2 Duration (ms) 50 1 0 0 0 A trace similar to figure 1 will be obtained. From this trace, you can measure the peak height, amplitude, latency and threshold of the action potential: Peak Height (mV) Amplitude (mV) Latency (ms) Threshold Voltage (mV) +19 109 0.46 -66 Q1 and 2. Investigate the effects of varying stimulus amplitude and duration by running all the simulations shown in the matrix below in Table 1: Enter a X in the Table 1 matrix for experiments that produce an action potential, and record the peak height, amplitude, latency and threshold of any action potentials in Table 2 overleaf. For experiments that fail to elicit an action potential, enter a O in the matrix below, and record a value of  ¥ (infinity) for the latency and - for the other parameters in the table overleaf. Table 1. Success/failure matrix Stimulus Strength ( Ã‚ ­A/cm2) Stimulus Duration (ms) 0.1 0.5 1 2 5 50 O X X X X 20 O X X X X 10 O O X X X 7 O O X X X 5 O O O X X 2 O O O O O Table 2: Action potential characteristics Stimulus Response Strength ( Ã‚ ­A/cm2) Duration (ms) Peak Height (mV) Amplitude (mV) Latency (ms) Threshold Voltage (mV) 2 0.1  ¥ 0.5  ¥ 1  ¥ 2  ¥ 5  ¥ 5 0.1  ¥ 0.5  ¥ 1  ¥ 2 14 104 2.89 -61 5 15 105 2.74 -59 7 0.1  ¥ 0.5  ¥ 1 12 102 4.38 -57 2 15 105 2.16 -58 5 16 106 2.16 -57 10 0.1  ¥ 0.5  ¥ 1 15 105 2.01 -61 2 16 106 1.62 -64 5 16 106 1.62 -64 20 0.1  ¥ 0.5 15 105 1.58 -64 1 16 106 1.02 -63 2 17 107 0.97 -66 5 17 107 1.04 -61 50 0.1  ¥ 0.5 17 107 0.59 -61 1 19 109 0.54 -60 2 19 109 0.52 -62 5 19 109 0.57 -58 Q3. Plot two graphs to show the relationship between: (i) Stimulus strength and latency and (ii) Stimulus duration and latency. How these graphs should be plotted is not immediately obvious, and information on how to complete this task will not be explicitly given! The optimal solution to the problem is for you to find, but the following points are provided for guidance: It is not legitimate to plot infinity on graphs It is not appropriate to extrapolate beyond data points It is not legitimate to plot average latencies. The graphs must be plotted so that every value of latency (except  ¥) is represented. Use the blank sheet on the proforma, there is no need to use graph paper. Graph 1 : Stimulus strength and latency Remember you need to distinguish different stim durations in this gr Graph 2: Stimulus Duration and Latency Make sure you distinguish different strengths as well These can be plotted accurately using excel for your submitted report. Experiments with dual stimuli Q4. Run a simulation with the following parameters to demonstrate the absolute refractory period: Simulation Stimulus 1 Amplitude ( Ã‚ ­A/cm2) Stimulus 1 Duration (ms) Delay (ms) Stimulus 2 Amplitude ( Ã‚ ­A/cm2) Stimulus 2 Duration (ms) A 50 0.5 4 50 0.5 B 50 0.5 4 100 0.5 Briefly describe the responses obtained in simulations A and B in the space below: In A the first and second stimulus is equal. The first stimulus causes an action potential whilst the second stimulus does not. The delay is only 4ms. The membrane is at the absolute refractory period when the second stimulus is sent. Therefore an action potential cannot be produced. The first stimulus for A causes the gK value to change from -0.36 to 6.0. The gNa, 0.01, does not increase for the second stimulus and the peak reached is -92mV for the second stimulus and the threshold is -52mV. In B the second stimulus is larger than the first one but the delay remains the same at 4ms. The increase of the stimulus does not cause an action potential. This suggests it must be in the absolute refractory period because a larger stimulus should be able to generate an action potential if it is in the relative refractory period. The value of gK changes from -0.36 to -5.87. The peak was -83mV Q5. Repeat the simulations, but with a longer delay between stimuli: Simulation Stimulus 1 Amplitude ( Ã‚ ­A/cm2) Stimulus 1 Duration (ms) Delay (ms) Stimulus 2 Amplitude ( Ã‚ ­A/cm2) Stimulus 2 Duration (ms) C 50 0.5 7 50 0.5 D 50 0.5 7 100 0.5 Compare and contrast the responses obtained in simulations C and D with those of A and B. Stimulation C and D has a longer delay between the first and second stimulus than stimulation A and B. Stimulations C has a lower second stimulus than D but the same as A. Likewise for Simulation A which has a lower second stimulus than B. Stimulation B and D have got the same amplitude for the second stimulus. The second stimulus, like A, for simulation C did not generate an action potential. Whilst with simulation D, unlike B, an action potential was generated. This is because in the absolute refractory period it is not possible for an action potential to be generated hence why simulation B did not produce an action potential. The delay in stimulation C and D is longer therefore the membrane is in the relative refractory period. This is suggested by the action potential produced in D. The extra delay in D enables more inactivation gates to open generating an action potential. The larger amplitude in D caused the membrane to reach threshold. Discussion Answer the questions below in the spaces provided. This will provide the basis of your report discussion Q6. Briefly justify why a latency of  ¥ was recorded if an action potential was not produced. Latency is the time from the start of the stimulus to threshold. If no action potential is produced then it is not ever possible for it to reach threshold, -59mV, therefore it has to be labelled as infinity because no matter how long you wait you will never reach threshold. Q7. What evidence from your results suggests that action potentials are threshold phenomena? Only the experiments which reached threshold value produced an action potential, refer to table one. For example when the strength of the stimulus is 2mA/cm2 no action potential was produced but the membrane potential did change however it did not reach threshold. When the strength of the stimulus was increased the, for example to 5 mA/cm2, and the duration of the stimulus as increased to 2ms then an action potential was reached. This is because the membrane must depolarise to the threshold level therefore generating an action potential with the same amplitude. This is the all or nothing principle. Q8. Comment briefly on the amplitude of the action potentials generated in these experiments. In all the experiments, table 2, which an action potential was generated, the amplitude was always similar even though the stimulus strength and duration had changed. This is part of the all or nothing principle. The amplitude was always around 106mV showing that action potentials are not graded. The frequency of the action potential is determined by the intensity of the stimulus. The frequency of action potential is caused during the relative refractory period. Graded potentials can be larger and last longer than action potentials. Therefore during the relative refractory period if the graded potential is stronger than the threshold at resting then it will produce another action potential. If the graded potential last longer than the relative refractory period an action potential will also be generated. Both these factor effect the frequency of action potentials. Q9. From Graph 1, describe the effect of increasing stimulus strength on the latency of the action potential. The graph shows that the strength of the stimulus increases as the latency decreases. For example, when the stimulus strength is 5mA/cm2 and has duration of 2ms the latency is 2.89ms. When the stimulus strength is increased to 50mA/cm2 for the same duration of 2ms the latency decreased to 0.52ms. This shows that the latency has decreased by 2.37ms. Latency is the time from the start of the stimulus to the threshold. Therefore as the strength of the stimulus increases, the time for an action potential to be generated decreases. Q10. From Graph 2, describe the effect of increasing stimulus duration on the latency of the action potential. The graph shows a larger effect with the lower stimulus strength. For example if the stimulus strength is 50mA/cm2 and the duration is 0.5 the latency is 0.59ms and if the duration is 5ms the latency is 0.57. However, if the stimulus strength is 10mA/cm2 and the duration is 1ms the latency is 2.01ms and if the duration increases to 3ms the latency is 1.62ms. Latency is the time from the start of the stimulus to the threshold. Therefore as the duration of the stimulus increases, the time for an action potential to be generated decreases. Sodium permeability increase in membrane Number of sodium channel open increaseQ11. Draw a simple flow diagram to illustrate the positive feedback cycle that results in the rapid depolarizing phase of the action potential. Activation gates open Membrane depolarises Stimulus causing to reach threshold Positive feedback Charge of cell increases causing depolarisation Influx of sodium into cell increase Q12. What event at the ion channel level terminates the above cycle? 1ms after the activation gate open the inactivation gate closes. This is a delay response of the depolarisation. The channel is now incapable of opening until it reaches near resting potential; this is when the inactivation gate opens. Therefore the sodium channels closes and sodium ions cant enter the cell. Also the opening of the potassium channels helps terminates this cycle. Q13. What physiological mechanism is responsible for the absolute refractory period? Absolute refractory period is during the depolarisation and most of the repolarisation phase. At this point the sodium channels inactivation gates are closed and the activation gates are open. Therefore the channel is closed and incapable of opening so an action potential cannot be generated by another stimulus in this period. Q14. Explain your observations to simulations C and D in the Methods and Results section. Stimulations C have a lower second stimulus than D. The second stimulus, for C did not generate an action potential but simulation D did. The delay in stimulation C and D is long therefore the membrane is in the relative refractory period. This is suggested by the action potential produced in D because the larger stimulus amplitude. The extra delay in D, compared to B, enables more inactivation gates to open allowing. Also the larger stimulus allows another action potential to be generated. Q15. Briefly summarise two effects that refractory periods impose on the behaviour of neurones (N.B. restatement of the definitions of refractory periods is not what is asked here) There are two types of refractory period absolute and relative. During the absolute refractory period no action potential can be produced. In the relative an action potential can only be produced depending on the strength of the stimulus. Therefore there is a minimum delay required before a second action potential can be generated. Also it controls the frequency of the action potential generated. This period also helps ensure action potential can only move in one direction. Questions to answer after the practical. Q 16 . Most Local anaesthetics are Sodium channel blockers. Describe how these compounds work, the side-effects and what their main clinical uses are. ( max 300 words). Local anaesthetics are weak bases which are used for loss of pain and muscle power so that a particular area of the body becomes numb. When sodium channel blockers, like lidocaine, enter the body it will be equilibrium with the tissue fluid. The anaesthetic will be in its ionised and non-ionised form. The non-ionised form will be able to pass through. It will be become partially ionised and cant leave, ion trapping. The ionised form will bind to the sodium channel. This will prevent sodium ions from entering the cell and therefore it cannot be depolarised. As a result it does not reach threshold and an action potential is not generated. Consequently the nerve cells cant signal to the brain so pain cant be felt or muscle cant be moved. (Tuckley, 1994). There are many different local anaesthetic available with the side effects differing for each drug and. The general side-effects can be, for example, numbness, sickness, lower blood pressure, light headedness and drowsiness. Not all of these are felt by the patient. (Joint Formulary Committee (2010). The anaesthetic can be administered in by several methods, for example, a dentist will use an injection to the mouth. The effect of the anaesthetics will only be felt by the area in which it is injected in. Dentist will use local anaesthetic so that their patient will have loss of pain only in their mouth. Therefore the patient will not be able to feel any pain whilst the dentist carries out the procedure. It is also used for some eye surgery and minor skin surgery. (Tuckley, 1994). Referencing Tuckley, J, M. (1994).The pharmacology of local anaesthetic agents, Pharmacology, 4, 7. Joint Formulary Committee (2010). British National Formulary. (59th ed.). London: Pharmaceutical Press. Q17. Will these compounds work if they dont block all the Na channels ? Why ? (Use your experimental data to help answer this question) During the relative refractory period some channels are open allowing a second action potential to be generated. For example for stimulation D an action potential was produced for the second stimulus because the cell was in its relative refractory period. However for stimulation C an action potential was not produced for the second stimulus, even though the delay was the same. However the second stimulus was larger for D than C. Therefore if the compound does not block all the sodium channels then an action potential may be generated depending on the number of sodium channels blocked and the strength of the stimulus because the concept is very similar to the relative refractory period as some of the channels are not be open but in this case some channels are blocked. In both cases, relative refractory period and local anaesthetic, some channels allow sodium ions to enter the cell. As a result the compound will not work.

Marketing Management Essay -- Technology, The Internet

Introduction Internet technology growth has a huge potential such as it reduce the costs of goods, services delivery and expand environmental boundaries in bringing buyers and sellers together. Internet permits small businesses to gain and maintain an access market that helps them to compete with huge industry. The information and communication technology revolutions, globalization have taken a movement in the economy of world from production based to economy of knowledge based. Internet has also changed the method of business is being conducted the way that it will take important achieve to consumers and transactions. In the present age, Internet is playing an increasingly significant role in consumer daily live. Consumers use the Internet various reasons ranging from only collecting information to purchasing product online. Internet shopping has been becoming a significant current approach for marketing, and along with the increase to a higher level of customer consciousness, my study intends to propose a theoretical framework for customer satisfaction in internet shopping. The Internet invention can create and/or improve competitive advantage based on two perspectives. At the first, businesses can incorporate and establish an accurate market segmentation mechanism (Ryan, 2004), seeing that market segmentation information can help marketing managers learn more about their target market, take enhanced stock of market through the process of product growth (Kotler and Keller, 2006) and enhance the opportunity of delivering and creating personalized goods and services throughout a better understanding of the feelings and motives of the targeted customer segment. Second, studies have often applied various hypothetical bas... ...ular website, they are still to be expected to find substitute sites and switch to them. Compare information and find other websites that provide similar products or services which is easy for consumers. In online shops, the relationship between loyalty and consumer satisfaction is weaker than offline shops (Anderson and Srinivasan, 2003; Terblanche and Boshoff, 2010). Objective of customer buying studies highlighted the role of such as factors that are service quality, equity and value, customer satisfaction, passed loyalty, expected switching cost and brand favourite (Hellier, 2003). Attitude towards online shopping and intention to shop online are not only related to ease of use and fun but also to numerous exogenous factors such as consumer traits, situational aspects, product characteristics, preceding online shopping experience and confidence (Monsuwe 2004).

Century

The 14th century was anything but pleasant for the people living In Europe at the time. There were so many factors and conditions that ultimately helped pave the way for the Renaissance. I will focus on the key influences during this period that contributed to the development of this â€Å"rebirth†. The most significant impact that you must address right off the bat Is, the Black Death. With the plague wiping out nearly one-third of Rupee's population, this catastrophe led to many economic, political, social, ideological, and cultural changes.Before getting into details of conflicts of the middle ages, I think it is important to know that In the beginning of the 14th century the medieval warm period had ended which resulted in a â€Å"little Ice age†. The climate had gotten colder and the farmland was becoming less fertile because of soil unrest from generations using the same land. The Malthusian Crisis was a prediction that ultimately became true–the population of Europe had gotten too large and there wasn't enough available resources.Hunger and famine caused a big spike in the death rate and as things were starting looking pretty grim, then comes the plague.. The Black Death is believed to have arrived in Europe by sea in October 1347 when Genomes trading ships docked at the Sicilian port of Messing after a long journey at sea (the pathogen Yearly's Pestles supposedly carried In certain Infected rodents had transmitted the disease). People ready to greet the ships were shocked to see a bunch of dead and diseased sailors. It didn't look good whatsoever.The victims showed strange black, oozing swellings about the size of an egg or an apple In the armpits and groin, Before anyone could try and quarantine the sick, it was too ate. Merchants and marmots would help spread this deadly disease, making no one have any idea knew where it was coming from or why it was happening. It is believed that since the plague spread so quickly, the infection had to airborne which was the biggest Issue. Once the disease reached the lungs of the malnourished, It was then spread to the wider population through sneezes and coughs.The sick suffered severe pain and died quickly within five days of the first symptoms. Pneumonia plague which targeted your respiratory system would kill 95% of people within 2 says, and If you were said to have skepticism plague, your bloodstream Is directly Infected leaving you with no chance. Before you know It, graveyards throughout Europe were filling up and towns had to make mass burial pits to help rid the dead bodies. It came to the point where it was basically considered ordinary to be burying a family member quite often.All these problems along with confusion, led people to start questioning life and what they did to deserve all this. The mall question the plague had everyone asking themselves was, why are we being punished by god? Since the church was always their only answer, citizens needed a new react ion. Before the Black Death hit Europe, almost all things including elements of daily life, were under the Influence of the church. In medieval times the most Important thing was that the church had always told people right from wrong.Since the afterlife was judged more importantly than ones actual lifetime, it was considered 1 OFF salvation. A result from that were the Flagellants. Flagellants began as a militant pilgrimage for religious extremists who demonstrated their religious passion and ought self-punishment for their sins by vigorously whipping themselves in public as displays of penance. Who in their right mind would even do that? As the Black Death is taking over, the public believed it to be a punishment from God and now they have to pay.Conditions were so bad that they felt as if turning toward the church for help as they always do, was no hope. How could they find a solution when even the priests and bishops were dropping dead like flies from the plague too!? So it coul dn't be that God was mad at the general public, however more specifically mad at the church. In return, the Catholic Church lost a lot of its influence and for many people, their view of the world changed significantly.The Italian peninsula (mostly Florence at the beginning) was pretty much the center of the newer learning at the time because they had wealth, religion, and many eager people ready to stop living strictly everything by the church. Francesco Patriarch (1304-1374) lived in Avignon, which was an international community of lawyers and churchmen at the papal court, which was where he copied ancient works including Tulips Cicero (106-BOB. C. ). This rediscovery of Latin antiquity began a fascination on reviving and revitalization classical learning.Cicero ultimately led Patriarch to see in a classical philosophy, a guide to life based on experience. Patriarch's successors found and copied manuscripts including writings from Sophocles, Constantinople, and certain libraries. His use of Roman ideology attracted Giovanni Biostatic, a Florence leader during this time who adopted his ideas and even turned away from writing in the medieval tradition to the classical tradition. This all helped ignite a large focus on humanism, an alternative approach to knowledge and culture.This helped lean away from Scholasticism, which was narrow-minded insistence on traditional doctrine at the time. Scholar's most respected sources and ideas were being spread throughout Europe as a response to the standard educational program that focused only on logic and linguistics. As citizens of Florence and the surrounding areas in Italy were overcoming the Black Death, they experienced a great awakening in self-awareness. They desired to become closer to God and take pride in their humanity. Writers during this period soused on individualism and artists sought to make their artwork more realistic.The Medici and the papacy, who became the greatest patron in Rome, gained an interest in art that reflected both human and religious qualities. Painters started creating man in the image of God and helped to humanism religion, and revealed the self- worth and beauty of oneself. With all of the new learning taking place because of conditions that faced Europe in the 14th century, people's lives started to get back together. Instead of only focusing on agriculture for the main source of food, animal husbandry arose which also had a positive health impact.Since the population had plummeted, there was plenty of food and resources to go around. At this point, the public did not have to spend as much time worrying about where their next meal is coming from, but perhaps more time thinking about creative aspects in life such as painting, acting and inventing. The 1 5th century held Johannes Gutenberg to invent the printing entire world. If it weren't for the harsh realities of the 14th century, the Renaissance may have not had such a lasting impression as we know it to be.

Product Mix Essay

What Is a Product Mix? Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The four dimensions to a company’s product mix include width, length, depth and consistency. The Service Quality Dimensions Every company owner wants to get loyal customers which add to repeating purchases and of cause increasing their maximum revenue. But to get there they need to know about the 5 Service Quality Dimensions. Many actually think that service is just a little part of the marketing mix, but it is actually a very important part of both the 4 and 7 P’s Each of the 5 Service Quality Dimensions makes an extra addition to the level and quality of service which the company offers their customers. It also makes the service far more unique and satisfying. Dimension 1 – tangibles; The tangible Service Quality Dimension refers to the appearance of the physical surroundings and facilities, equipment, personnel and the way of communication. In other words, the tangible dimension is about creating first hand impressions. A company should want all their customers to get a unique positive and never forgetting first hand impression, this would make them more likely to return in the future. Dimension 2 – reliability; The reliability Service Quality Dimension refers to how the company are performing and completing their promised service, quality and accuracy within the given set requirements between the company and the customer. Reliability is just as important as a goof first hand impression, because every customer want to know if their supplier is reliable and fulfill the set requirements with satisfaction. Dimension 3 – responsiveness; The responsiveness Service Quality Dimension refers to the willingness of the company to help its customers in providing them with a good, quality and fast service. This is also a very important dimension, because every customer feels more valued if they get the best possible quality in the service. Dimension 4 – assurance; The assurance Service Quality Dimension refers to the company’s employees. Are the employees skilled workers which are able to gain the trust and confidence of the customers? If the customers are not comfortable with the employees, there are a rather large chance that the customers will not return to do further business with the company. Dimension 5 – empathy; The empathy Service Quality Dimension refers to how the company cares and gives individualized attention to their customers, to make the customers feeling extra valued and special. The fifth dimension are actually combining the second, third and fourth dimension to a higher level, even though the really cannot be compared as individuals. If the customers feel they get individualized and quality attention there is a very big chance that they will return to the company and do business there again. Appendix Reliability (1) Providing services as promised. (2) Dependability in handling customers’ service performed. (3) Performing the services right the first time. (4) Providing services at the promised time. (5) Maintaining error-free records. Responsiveness (1) Keeping customers informed about when services will be performed. Service quality dimensions Gi-Du Kang and Jeffrey James Managing Service Quality Volume 14  · Number 4  · 2004  · 266–277 276 (2) Prompt service to customers. (3) Willing to help customers. (4) Readiness to respond to customers’ requests. Assurance (1) Employees who instill confidence in customers. (2) Making customers feel safe in their transaction. (3) Employees who are consistently courteous. (4) Knowledgeable employee to answer customer questions. Empathy (1) Giving customers individual attention. (2) Employees who deal with customers in a caring fashion. (3) Having the customer’s best interest at heart. (4) Employees who understand the needs of their customers. (5) Convenient business hour. Tangibles (1) Modern equipment. (2) Visually appealing facilities. (3) Employees who have a neat, professional appearance. (4) Visually appealing materials associated with the service. Technical quality (1) It is successful to complete a call. (2) There is no noise during the call. (3) The call can be completed without the interruption. Image (1) It is a reliable company. (2) It provides an excellent service to customers. (3) It is a successful company. (4) It makes a lot of contribution to the society. (5) It has an superior technology in cell phone service. (6) It is sincere to the customers. (7) It has a good reputation. (8) It is a large-scale company. (9) It is familiar to the customers. (10) It is honest. Customer satisfaction (1) The services have not worked out as well as I thought it would. (2) I am satisfied with my decision to use this service. (3) Sometimes I have mixed feelings about keeping it. (4) My choice to use this service was a wise one. (5) If I could do it over again, I’d choose a different company. (6) I feel bad about my decision to use this service. (7) I am not happy that I used this service. (8) Using this service has been a good experience. Note: are presents an item removed after the CFA. Service quality dimensions Gi-Du Kang and Jeffrey James Managing Service Quality Volume 14  · Number 4  · 2004  · 266–277 Promotional mix; There are five main aspects of a promotional mix These are: Advertising – Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. Personal selling – A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face selling or via telephone. Sales promotion – Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. Public relations – Paid intimate stimulation of supply for a  product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars. Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Corporate image corporate image may also be considered as the sixth aspect of promotion mix. The image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. Sponsorship is sometimes added as an seventh aspect